In order to help best inform their design decisions, I gave them a few guidelines:
- Keep it simple overall
- Use no more than (3) colors
- Utilize decorative/stylized fonts
- Be concise and to the point
I piggybacked this lesson on a tutorial from the book (p. 603 - "Warping" Graphics to a surface) that required them to apply their finished logo design onto the surface of a stock photo of a coffee mug. The finished projects made the logo designs look that much more legitimate and also provided discussion for how a freelance graphic design piece can be marketed to a potential client. (I love offering real world scenarios that show them how applicable their learning experience is in the long run.)
Below are some of the cleanest, most well thought out, and best executed designs from the lot. They are so much better than what was able to be turned out last year but I took a different approach by treating it more like a freelance graphic design assignment and walking them through the design process from start to finish.
Photoshop isn't ideal for doing logo design and visual branding but this project isn't a bad jumping off point for them to start with and it definitely offers a decent amount of scaffolding for students who will be continuing onto to Digital Studio (that utilizes Illustrator) next semester.